Preferred: 804-931-2345 Mobile: 804-931-2345 TollFree: 877-740-7206 steve.lapkin@longandfoster.com --The Sales & Marketing Team of Melanie and Steve Lapkin-- Melanie, a licensee since 1978, quickly demonstrated superior marketing skills and became sales and marketing manager for many local real estate firms, including Bowers Nelms & Fonville. In 1985 she opened her own marketing firm, Salken Marketing. The remarkable success of her new homes subdivisions, including Wyndham, Innsbrook, Wellesley, & Ashcreek, identified Melanie as a nationally recongnized expert in Real Estate Marketing. Today she uses those skills to market the listings of the Melanie and Steve Lapkin Team.
Steve's highly successful sales skills were developed as owner & proprietor of Freda (ladies specialty stores) prior to his career in real estate, which started in 2000 with his marriage to and partnership with Melanie.
Together as a husband and wife team they blend their complementary talents and have become consistent sales and listing leaders, and are in the top 25 Producers in the Long & Foster Richmond Region in 2007 and the top Team Producer in the Patterson office in 2007. They are known for a tireless work ethic, boundless energy, and an uncommon enthusiasm for acheiving the goals of their clients. In short, if your goal is a fast sale at top dollar, consult the sales & marketing team of Melanie & Steve Lapkin. --Your "Can Do" Realtors--
Steve Lapkin - Team Leader Mobile: 804-931-2345 TollFree: 877-740-7206 Office: 804-740-7206 steve.lapkin@longandfoster.com Steve's well-rounded educational background, which includes a Liberal Arts degree after successfully attending Louisburg College, Willam & Mary and VCU, provided great training for a successful career in business; first as owner of "Freda" a popular ladies' specialty store, and currently as 1/2 of the Melanie & Steve Lapkin Team. Steve's athletic achievements including competitive surfing, scholastic sports and championship racquetball, give the Lapkin Team a competitive advantage during crucial negotiations. His, zealous advocacy, superior sales technique and enthusiastic perserverance are characteristics that contribute to the team's current status as "Top Producers", even during a soft real estate climate. Steve spends his free time golfing, working out, and preparing lavish gourmet meals for his family and friends. He also donates time, volunteering at Special Olympics, which is a portion of his lifelong commitment as an advocate for special needs children. Steve's most special moment was running the Richmond Marathon with his son Herbie, who holds the distinction of being the youngest entrant in the history of the Richmond Marathon, at 8 months of age!
Melanie Salken-Lapkin - Partner Mobile: 804-218-1456 TollFree: 877-740-7206 Office: 804-740-7206 melanie.lapkin@longandfoster.com Melanie has been successfully working in the real estate industry since 1978, and brings a multitude of experience that offers direct benefits to all of her customers. Her extensive education and background in new home construction, sales and marketing management and residential resale, affords her buyers and sellers the best representation available. Melanie was one of the first people in Richmond to earn the MIRM Designation (Member of the Institute of Residential Marketing) from the National Association of Home Builders, and has received numerous Excellence and Marketing Awards on both the local and national level. As owner of Melanie Salken Marketing Services, an advertising agency and consulting firm specializing in new home communities and builder promotion, she became known as one of Richmond’s leading real estate experts. Her client list included the very successful communities of Innsbrook, AshCreek, Wellesley, Wyndham, FoxHall and The Colonies at Wilde Lake, just to mention a few. Some of her builder and developer clients were Mike Dumont Homes, Atack Properties, Napier Signature Homes, Realty Ventures Group and National builder Pulte Homes. Melanie’s husband Steve joined her in real estate sales in 1993, and they have consistently been the Sales and Listing Leaders in their office every year since. They rank in the TOP 25 AGENTS among almost one thousand agents in Long and Foster’s Richmond region. She is a devoted mother of two sons Jeremy, age 26 and Herbie, age 23. Interests include a love of photography, water aerobics, the beach and her dogs. Offices Held Vice President, Associate, Home Builders Association of Richmond; Chairman, Sales and Marketing Council, Home Builders Association of Richmond; President, Home Builders Association of Virginia Sales and Marketing Council